Social Media Marketing Specialist

3 weeks ago


Sandton, South Africa Shorza Ltd Full time
Job Title: Social Media Specialist

Shorza Ltd is seeking a highly skilled Social Media Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive social media strategy to enhance our online presence, improve marketing efforts, and increase brand awareness and customer engagement.

Key Responsibilities:
  1. Strategy Development: Develop and implement a social media strategy aligned with business goals.
  2. Content Creation: Create, curate, and manage published content (images, video, written) to engage our audience.
  3. Community Management: Respond to comments, messages, and customer inquiries in a timely and professional manner.
  4. Analytics and Reporting: Monitor, track, analyze, and report on performance metrics to refine future strategies.
  5. Advertising and Campaign Management: Plan, execute, and optimize paid social media campaigns across various platforms.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 1-2 years of proven work experience as a Social Media Specialist or similar role.
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media best practices.
  • Understanding of SEO and web traffic metrics.
  • Experience with social media analytics and reporting tools.
  • Excellent written and verbal communication skills.
  • Experience in running social media ads and campaigns.
  • Knowledge of online marketing channels and strategies.
  • Ability to work independently and as part of a team.
  • Strong project management skills.


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