Social Media Marketing Specialist
3 weeks ago
Shorza Ltd is seeking a highly skilled Social Media Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing our social media strategy to enhance our online presence, improve marketing efforts, and increase brand awareness and customer engagement.
Key Responsibilities:- Strategy Development: Develop and implement a comprehensive social media strategy aligned with business goals.
- Content Creation: Create, curate, and manage published content (images, video, written) to engage our audience and promote our brand.
- Community Management: Respond to comments, messages, and customer inquiries in a timely and professional manner, and monitor social media channels for trends, mentions, and feedback.
- Analytics and Reporting: Monitor, track, analyze, and report on performance metrics (e.g., likes, shares, comments, engagement rates) to refine and improve future social media strategies.
- Advertising and Campaign Management: Plan, execute, and optimize paid social media campaigns across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) to achieve our marketing goals.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 1-2 years of proven work experience as a Social Media Specialist or similar role.
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media best practices.
- Understanding of SEO and web traffic metrics.
- Experience with social media analytics and reporting tools (e.g., Hootsuite, Sprout Social, Google Analytics).
- Excellent written and verbal communication skills.
- Experience in running social media ads and campaigns.
- Knowledge of online marketing channels and strategies.
- Ability to work independently and as part of a team.
- Strong project management skills.
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