Digital Marketing Director

5 days ago


Cape Town, Western Cape, South Africa Peoplefinder Career Placements Full time

We are an award-winning Fintech organization with a dedicated team of professionals spread across the globe. With multiple offices worldwide, we pride ourselves on being a people-centric and customer-focused company.

About The Role

Lead the development and implementation of marketing strategies tailored for the African market, ensuring alignment with global objectives. Oversee and grow the marketing team, identifying new revenue opportunities and managing consistent growth within the African market.

Key Responsibilities
  • Direct the activities of the marketing team, covering digital marketing, offline marketing, social media, SEO, and promotional campaigns.
  • Devise and analyze performance metrics to measure the effectiveness of marketing campaigns and strategies.
  • Innovate and implement cutting-edge marketing strategies to enhance brand awareness and market penetration in Africa.
  • Explore opportunities to connect with new market segments and expand overall market share.
  • Manage and strengthen the company's presence on various social media platforms relevant to the African demographic.
  • Coordinate with the marketing team to set and achieve key performance indicators (KPIs) and objectives (OKRs) on a quarterly basis.
Requirements
  • Minimum of 5 years of marketing experience, with at least 3 years in leadership roles targeting the African market.
  • Bachelor's degree in marketing, communications, or a related field.
  • Proven track record of developing and executing successful marketing campaigns in the financial technology sector.
  • Deep understanding of marketing technology and trends specific to the African market.
  • Experienced in using analytical tools for measuring campaign performance and driving actionable insights.
  • Excellent project management skills with the ability to lead and inspire a diverse team.


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