Digital Marketing Strategist
3 days ago
Our client is a leading Sales and Marketing company specialising in the hospitality sector. They are seeking an experienced Digital Marketing Strategist to join their expanding team.
The successful candidate will be responsible for developing and executing comprehensive digital marketing plans and campaigns that align with the client's overall marketing strategy and business goals.
Main Responsibilities
- Develop and execute comprehensive digital marketing plans and campaigns that align with the client's overall marketing strategy and business goals.
- Work closely with the Director of Client Service to ensure each campaign includes clear objectives, target audiences, and a detailed timeline for execution.
- Create, curate, and manage engaging and relevant content for the client's social media channels, including but not limited to Facebook, Instagram, LinkedIn, and other platforms as needed.
- Understand what content resonates with different target audiences and create engaging and relevant content that drives engagement and revenue.
- Monitor and analyze digital marketing metrics to assess the performance of campaigns and make data-driven recommendations for improvement.
- Collaborate with internal teams, such as sales, OTA, and reservations, to create cross-functional campaigns that drive business results.
- Manage the client's digital advertising campaigns, including display advertising, search engine marketing, and social media advertising.
- Stay up-to-date with the latest digital marketing trends and technologies, and incorporate these into the company's strategy as appropriate.
- Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness.
- Be actively involved in SEO efforts (keyword, image optimization, etc.).
Research and Administrative tasks:
- Research audience preferences and discover current trends.
- Create engaging text, image, and video content.
- Measure web traffic and monitor SEO.
- Stay up-to-date with changes in all social platforms ensuring maximum effectiveness.
- Report on online reviews and feedback from customers and fans.
- Suggest new ways to attract prospective customers, like promotions and competitions.
- Compile monthly reports and provide insights on community engagement and growth.
- Manage paid marketing channels (planning, budget management, implementation, and reporting).
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