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Marketing Campaign Specialist

2 months ago

Cape Town, Western Cape, South Africa Delta-v Full time
About Delta-v

We're a Cape Town-based company that accelerates the growth of exceptional software companies by helping them with sales development teams.

Our mission is to drive business success through effective marketing campaigns.

The Role

We're seeking a skilled B2B Copywriter to develop Ideal Customer Profiles and buyer personas for client outbound campaigns. This role offers a path for growth into a Campaign Manager position.

You'll work with international SaaS and FinTech companies to create compelling messaging that drives conversion.

Key Responsibilities
  • Develop Campaign Playbooks, including research, ICP & Buyer persona creation, and outbound campaign messaging development and optimization.
  • Lead Content Marketing efforts, focusing on webinars, podcasts, case studies, blog posts, LinkedIn, newsletters, and increasing quality traffic to the Delta-v website.
Requirements
  • University degree in English, Linguistics, or a relevant subject.
  • Based in Cape Town or willing to relocate.
  • 2+ years B2B marketing experience, preferably in a tech company.
  • Strong experience writing conversion-focused B2B copy and a good eye for design.
  • Experience marketing high-ticket services or products.
  • Strong interest in the world of Tech, Startups, and SaaS.
What We Offer
  • Macbook
  • 20 days leave per annum
  • Annual discretionary bonus
  • Office social events
  • Opportunities for international travel to conferences