Data-Driven Marketing Professional

3 weeks ago


Johannesburg, Gauteng, South Africa TalentCru Full time

About the Role

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This full-time position offers a competitive salary of $80,000 - $110,000 annually, depending on experience.

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The ideal candidate will possess strong analytical skills and proficiency in data analysis tools.

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Responsibilities:

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  • Collect and analyze marketing data from various sources.\
  • Develop and maintain marketing performance metrics and KPIs.\
  • Conduct market research to identify emerging trends and customer needs.\
  • Analyze campaign performance across multiple channels.\
  • Communicate complex data insights through presentations and reports.\
  • Stay up-to-date on the latest marketing trends and industry best practices.\
  • Market Share Analysis, Customer Segmentation Analysis, Campaign Performance (reach, engagement, conversion), Customer Lifetime Value (CLV), Customer Acquisition Cost (CAC), Brand Perception Analysis, Social Media Engagement, Return on Investment (ROI) for marketing initiatives, Market Trends Analysis.\

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