Data Analyst Marketing Expert
2 weeks ago
Salary: $80,000 - $120,000 per year
Black Pen Recruitment
We are seeking a highly skilled and experienced Data Analyst Marketing Expert to join our team. As a key member of the marketing department, you will play a crucial role in analyzing marketing data to drive informed business decisions.
About the Role- Company Overview: Our client is a leading provider of innovative solutions in the African stablecoins space.
- Job Type: Full-time / Permanent
- Workplace: Remote
Responsibilities:
- Analyze marketing data to identify trends, insights, and opportunities for growth.
- Develop and maintain dashboards and reports to present findings to stakeholders.
- Evaluate the effectiveness of marketing campaigns and provide recommendations for improvement.
- Collaborate with cross-functional teams to support data-driven strategies and initiatives.
- Design and analyze A/B tests to optimize marketing efforts.
Requirements:
- Bachelor's degree in Marketing, Data Analytics, Statistics, or a related field.
- Proven experience in data analysis, preferably in a marketing context.
- Proficiency in data analysis tools and software (e.g., Excel, SQL, Python, R).
- Experience with data visualization tools (e.g., Tableau, Power BI, Google Data Studio, Metabase).
- Strong analytical skills with the ability to interpret complex data sets and provide actionable insights.
- Familiarity with digital marketing channels and metrics (e.g., Google Analytics, social media analytics, Mixpanel, Braze).
- Excellent communication skills, with the ability to present findings to both technical and non-technical audiences.
- Detail-oriented, with strong organizational skills and the ability to manage multiple projects simultaneously.
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