Digital Brand Manager Lead

3 days ago


Johannesburg, Gauteng, South Africa Luelle Consulting Full time
Senior Brand Marketing Manager - FMCG

Role Overview

Luelle Consulting is seeking an experienced Senior Brand Marketing Manager to lead integrated consumer-centric brand activation across the FMCG space.

The successful incumbent will be responsible for driving superior execution through strong project management, budget allocation, and stakeholder relations.

Duties & Responsibilities
  • Project Management: Develop and execute end-to-end strategies for brand activation, ensuring alignment with business objectives.
  • Budget Management: Allocate resources effectively to drive maximum impact on brand performance.
  • Innovation Pipeline: Identify and implement innovative ideas to stay ahead of the competition.
  • Stakeholder Relations: Foster strong relationships with internal and external stakeholders to ensure seamless collaboration.
  • Agency Management: Collaborate with external agencies to develop and execute marketing campaigns.
  • Brand Activation: Develop and execute strategies to drive consumer engagement and brand loyalty.
  • Developing Concepts: Create compelling concepts to launch new products or services.
  • End to End Strategy: Design and implement comprehensive strategies to drive brand growth.
  • Defining Integrated Brand Activation Planning: Develop and implement integrated plans to drive brand performance.
  • Analysing Brand Performance: Analyse and continuously adjust overall brand performance to drive growth.
  • Media Planning: Develop and execute media plans on relevant channels to drive brand awareness.
  • Campaign Performance Monitoring: Monitor and analyse campaign performance to drive improvement.
  • Collaboration: Collaborate with Sales, Trade Marketing, Production, and Finance teams to drive brand success.
  • Agency Collaboration: Work closely with external agencies to develop and execute marketing campaigns.
  • Consumer Experience: Create engaging consumer experiences across prioritized touchpoints.
  • Talent Acquisition: Recruit talented employees to drive business success.


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