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Marketing Director

2 months ago

Pretoria, Gauteng, South Africa Prosperitas Personnel Full time
Job Description

As the Head of Marketing for Prosperitas Personnel, you will be responsible for developing and executing comprehensive marketing strategies that enhance our client's brand presence, drive customer engagement, and support their business growth objectives. You will lead a talented team of marketing professionals, collaborate with cross-functional teams, and leverage market insights to position our client as a leader in the renewable energy industry.

Key Responsibilities:
  • Strategic Planning: Develop and implement innovative marketing strategies and campaigns that align with our business goals and amplify our market presence.
  • Brand Management: Oversee brand development and positioning, ensuring consistent and compelling messaging across all channels.
  • Market Analysis: Conduct market research and analysis to identify trends, opportunities, and competitive landscape, and use insights to inform marketing strategies.
  • Team Leadership: Lead, mentor, and inspire a high-performing marketing team, fostering a collaborative and results-driven environment.
  • Digital Marketing: Drive digital marketing efforts including content marketing, social media, SEO/SEM, email campaigns, and online advertising to increase brand awareness and generate leads.
  • Partnerships and Outreach: Develop and manage relationships with key stakeholders, including industry influencers, media, and strategic partners.
  • Performance Tracking: Monitor and analyze marketing performance metrics to assess the effectiveness of campaigns, make data-driven decisions, and optimize strategies.
  • Budget Management: Manage the marketing budget, ensuring effective allocation of resources and maximizing ROI.
Requirements:
  • Experience: 8+ years of progressive marketing experience, with at least 3 years in a leadership role, preferably within the renewable energy or related sector.
  • Education: Bachelor's degree in Marketing, Business Administration, or a related field; an MBA or advanced degree is a plus.
  • Skills: Proven expertise in digital marketing, brand management, strategic planning, and team leadership. Strong analytical and problem-solving skills.
  • Knowledge: Deep understanding of the renewable energy industry, including market dynamics, regulatory landscape, and emerging trends.
  • Traits: Innovative, strategic thinker with excellent communication and interpersonal skills. Ability to thrive in a fast-paced, dynamic environment.

Salary: R CTC to R CTC per annum based on experience and qualifications.