Digital Marketing Specialist

1 month ago


Cape Town, Western Cape, South Africa EMAPPLY Full time

This is an exciting opportunity to join a fast-growing digital marketing agency, EMAPPLY, as a Digital Marketing Specialist. The ideal candidate will have a strong focus on SEO, website design project management, content optimisation, and digital marketing.

Key Responsibilities
  • SEO Strategy and Digital Campaign Management: Develop, execute, and refine SEO strategies tailored to healthcare practices, with a focus on organic traffic growth and enhanced search visibility.
  • Website Design Project Management: Manage website design freelancers, liaise with clients, and develop website strategy, with a strong appreciation of UI/UX and modern website design principles.
  • Content Optimisation and Web Management: Collaborate on content strategies, develop social media posts, optimise web pages, blog posts, and other assets to improve relevance, authority, and SEO performance.
  • Client Communication and Reporting: Liaise with clients, providing a high-quality experience through regular updates and insights into campaign progress and results.

The successful candidate will have proven experience in SEO, with a portfolio showcasing successful SEO-driven campaigns. Previous experience in website project management or website design is highly desirable. Strong knowledge of SEO tools, including Ahrefs, SEMrush, and Google Analytics, is essential. Additionally, the ability to interpret data for actionable insights and communicate effectively with clients is crucial.

Requirements
  • Proven experience in SEO, with a portfolio showcasing successful campaigns.
  • Previous experience in website project management or website design.
  • Strong knowledge of SEO tools, including Ahrefs, SEMrush, and Google Analytics.
  • Understanding of digital marketing channels, including social media, PPC, and content marketing.
  • Excellent analytical and problem-solving skills, with the ability to interpret data for actionable insights.

The salary range for this position is R25,000 - R30,000 per month, negotiable based on experience. This role offers a competitive pay package, flexible working environment, and opportunities for professional development and growth within a leading digital marketing agency.



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