Digital Transformation Lead

2 weeks ago

Johannesburg, Gauteng, South Africa the NBA Full time
Job Overview

The NBA is seeking a highly experienced Digital Transformation Lead to drive the growth and expansion of its direct-to-consumer (DTC) business in Africa. This role will be responsible for developing and executing a comprehensive DTC strategy, focusing on fan engagement, revenue generation, and brand expansion across digital platforms.

About the Role

We are looking for a seasoned professional with a minimum of 10 years of experience in digital media and direct-response marketing. The ideal candidate will have a proven track record of successfully driving digital audience/customer/fan growth and revenue through paid media across platforms for a direct-to-consumer brand. Subscription experience is strongly preferred.

Main Responsibilities
  • Develop and execute a comprehensive DTC growth strategy for NBA Africa, focusing on fan engagement, revenue generation, and brand expansion across digital platforms (e.g., NBA League Pass, mobile apps, social media, eCommerce).
  • Oversee DTC P&L for Africa, setting financial targets and ensuring profitability while driving revenue growth. Lead budgeting, forecasting, and financial performance analysis for all DTC initiatives.
  • Spearhead fan acquisition strategies across digital channels, including paid media, influencer marketing, and partnerships. Drive retention through personalized experiences, loyalty programs, and content that resonates with African basketball fans.
  • Utilize data analytics to optimize fan engagement, improve user experience, and increase customer lifetime value. Develop insights on fan behavior to inform strategic decisions.
Requirements
  • Minimum of 10 years digital media/direct-response marketing experience, required
  • Track record for successfully driving digital audience/customer/fan growth and revenue through paid media across platforms for a direct-to-consumer brand. Subscription experience strongly preferred
  • Prior expertise working for a sports organization and supporting celebrity/athlete events, preferred but not required
  • Entertainment, advertising, or e-commerce industry experience with demonstrated track-record of developing and driving strategic marketing plans for large, complex organizations
  • Experience working with and managing relationships with an outside agency strongly preferred
  • Deep understanding of African markets, with experience tailoring strategies to diverse regions and consumer behaviors.
About Us

The NBA is a global sports league with a rich history of innovation and excellence. We are committed to delivering high-quality entertainment experiences to our fans around the world.

Salary Range

$150,000 - $200,000 per year, depending on experience.

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