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Digital Marketing Manager Position

2 weeks ago

Cape Town, Western Cape, South Africa Cue Full time
About the Company

Cue is a software development company that provides modern customer service solutions. We enable businesses to communicate with customers using chatbots and live chat on various platforms.

We are seeking an experienced Performance Marketing Manager to join our team. As a Performance Marketing Manager, you will be responsible for driving revenue through demand channels like LinkedIn and Google. You will work closely with our sales function to identify new opportunities and develop strategies to increase brand awareness, generate leads, and ultimately drive sales.

Our company values innovation, teamwork, and customer satisfaction. We offer a dynamic and supportive work environment that encourages collaboration and growth.

Key Responsibilities
  1. Manage day-to-day digital marketing operations across all paid advertising channels, including but not limited to LinkedIn, Google, Bing, and Meta, and report on these channels.
  2. Create and automate campaign reports to track performance and make data-driven decisions.
  3. Collaborate with the wider marketing team and other departments to improve the quality and consistency of paid marketing campaigns.
  4. Implement and report on attribution of marketing spend to customer acquisition.
  5. Investigate new customer acquisition channels and opportunities, such as comparison websites and social media platforms.
  6. Conduct market research to stay updated on industry trends, competitor activities, and customer preferences, informing marketing strategies and identifying new opportunities.
  7. Develop and implement A/B testing strategies to optimize ad copy, landing pages, email subject lines, and other marketing elements.
  8. Work closely with the sales team to align marketing efforts with their goals, provide qualified leads, and gather feedback on lead quality and conversion rates.
  9. Monitor and analyze campaign performance, reviewing metrics such as impressions, click-through rates, conversion rates, and cost-per-acquisition.
Benefits
  • Choose your own equipment with our starter kit budget.
  • Enjoy unlimited leave with our flexible policy.
  • Flexi-time allows you to choose when to do your best work and collaborate with the team.