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Experiential Marketing Specialist

7 days ago

Randburg, Gauteng, South Africa Edge Executive Search Full time

The Experiential Marketing Specialist is responsible for creating immersive brand experiences that drive engagement and conversion. This role involves planning, organizing, and executing events that align with the company's objectives and brand values.

Key Areas of Responsibility
  1. Develop and implement experiential marketing strategies that meet business objectives.
  2. Manage logistics, coordinate with vendors, and collaborate with internal teams to ensure seamless event experiences.
  3. Work closely with the Marketing Manager to progress retail calendar, priorities, and initiatives.
  4. Regularly visit stores to stay aware of market trends and ensure behavior aligns with brand standards and company culture.