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Senior Brand Strategist

1 month ago

Johannesburg, Gauteng, South Africa SMD Technologies Full time
Role Overview

We are seeking a highly skilled Senior Brand Strategist to join our team at SMD Technologies. As a key member of our marketing department, you will be responsible for developing and executing comprehensive brand strategies that drive engagement and sales across our portfolio of 30 brands.

About the Role

  • Develop and execute brand strategies that align with our business goals
  • Establish and maintain brand guidelines to ensure consistency in messaging and visual identity
  • Lead the development of marketing campaigns across social, digital, and retail channels
  • Stay current with industry trends and integrate them into marketing and advertising campaigns
  • Collaborate with cross-functional teams to ensure alignment and quality control
  • Analyze campaign performance and provide insights to inform future strategy

Requirements

  • Bachelor's degree in Marketing, Communications, Public Relations, or related field
  • Minimum 3 years of experience in brand management, marketing, or communications
  • Significant experience in public relations, including media relations and PR strategy development
  • Proven track record of integrating industry trends into successful marketing and advertising campaigns
  • Experience with traditional print and digital marketing channels

What We Offer

  • A competitive salary of $80,000 - $110,000 per year
  • A dynamic and supportive work environment