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Brand Development Manager

2 weeks ago

Johannesburg, Gauteng, South Africa Geely Auto International Full time
Job Description

We are seeking a highly skilled Brand Development Manager to join our team at Geely Auto International.

  • The ideal candidate will lead the development of our brand strategy, creating and executing campaigns that drive engagement and loyalty.
  • You will be responsible for building and maintaining relationships with key stakeholders, including suppliers, digital agencies, and influencers.
  • A strong marketing background and excellent communication skills are essential for this role.
Responsibilities
  1. Brand Strategy: Develop and implement a comprehensive brand strategy, including market research, competitor analysis, and target audience identification.
  2. Campaign Execution: Plan, execute, and measure the success of marketing campaigns across various channels, including social media, email, and events.
  3. Team Management: Lead and manage a team of marketing professionals, providing guidance, support, and coaching to ensure successful campaign execution.

Requirements:

  • Bachelor's degree in Marketing or related field.
  • 5+ years of experience in marketing, preferably in the automotive industry.
  • Strong knowledge of branding, marketing, and advertising principles.
  • Excellent communication and project management skills.