Senior Brand Development Manager

4 days ago


Johannesburg, Gauteng, South Africa Searchrsa Full time
Job Summary

We are looking for a highly motivated and experienced Senior Brand Development Manager to join our team at Searchrsa.

In this role, you will be responsible for developing and executing a brand strategy that drives business growth and customer engagement.

The ideal candidate will have a strong background in marketing and a deep understanding of customer behavior and market trends.

  1. Develop and execute a comprehensive brand strategy that aligns with business goals.
  2. Design and implement marketing campaigns to promote the brand and drive customer engagement.
  3. Collaborate with cross-functional teams to ensure consistency across all touchpoints.
  4. Stay up-to-date with emerging market trends and competitor activity.
  5. Report on key performance indicators to measure the success of the brand strategy.
Responsibilities
  1. Foster strong relationships with customers to collect and analyze their feedback and satisfaction levels.
  2. Develop and execute business value proposition communication strategies to engage customers effectively.
  3. Analyze consumer trends to inform product offerings and improve offline marketing activities.
  4. Design and implement customer loyalty programs to drive retention and growth.
  5. Conduct market research to stay ahead of emerging trends and competitor activity.
  6. Manage brand campaigns to increase awareness and engagement among the target audience.
  7. Deliver consistent customer experiences across all touchpoints.


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