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Digital Brand Manager for Security Solutions

1 week ago

Swartland Local Municipality, South Africa Upwind Security, Inc. Full time
About Our Team

At Upwind Security, Inc., our expert marketing team is deeply committed to explaining complex topics in an easily digestible manner. We leverage runtime data to secure our customers' cloud infrastructure, mitigating risks and responding with context and automation.

Job Description

We are seeking an experienced Digital Marketing Manager to join our team, responsible for designing and implementing targeted marketing campaigns across various channels (email, social media, blogs, webinars, thought leadership placements, events, etc.).

Main Responsibilities
  • Design and implement segmented marketing campaigns with content aimed at generating and nurturing leads.
  • Utilize marketing automation platforms to manage workflows, lead scoring, and nurturing programs.
  • Lead organic and paid social media strategy, including copywriting, content creation, performance monitoring, and community management.
  • Analyze campaign performance using analytics tools to measure effectiveness and ROI.
  • Conduct A/B testing to optimize campaign elements.

This role requires a self-motivated individual with excellent communication and presentation skills, as well as experience tracking key performance indicators related to demand generation and digital marketing.