Digital Marketing Insights Specialist

1 week ago


Cape Town, Western Cape, South Africa Rad Resources Full time
Job Title: Online Marketing Analytic Specialist

Rad Resources is seeking a highly skilled Online Marketing Analytic Specialist to join our team. As a key member of our marketing department, you will be responsible for analyzing and interpreting business data to provide actionable insights that drive marketing and product enhancements.

Key Responsibilities:
  • Data Analysis and Reporting: Develop and implement data management solutions, tools, and processes to provide business intelligence and insights that inform marketing and product decisions.
  • Marketing Performance Analysis: Analyze online marketing campaign performance and identify areas for improvement to maximize results.
  • Customer Insights: Conduct impact analysis and ROI of all promotions, events, and campaigns to inform future business direction.
  • Competitor Benchmarking: Benchmark performance statistics against competitor offerings and make recommendations to optimize results.
  • Confidentiality and Data Protection: Maintain confidentiality and protect business data by keeping information confidential.
Requirements:
  • Education: Bachelor's degree in IT, statistics, or related field.
  • Experience: At least 8 years of experience in business intelligence, marketing analytics, and customer experience.
  • Skills: Demonstrable experience in marketing systems, marketing business operations, and processes, as well as loyalty programs, digital marketing, direct marketing, promotions, and comp strategies.
  • Industry Experience: Extensive experience in the online betting and gaming industry is highly advantageous, with experience in the casino industry necessary.


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