Technical Product Marketing Lead

2 days ago

Cape Town, Western Cape, South Africa Vito Solutions Full time
Job Description

Vito Solutions is seeking a highly skilled Technical Product Marketing Lead to lead the go-to-market strategy for our payments and SMB software products.

About the Role

The successful candidate will be responsible for developing and executing integrated go-to-market plans, differentiated messaging, and product growth strategies. They will work closely with cross-functional teams, including Product, Sales, Brand, and Performance teams, to ensure alignment and successful product launches.

This role requires a strong understanding of the customers, market, competitors, and regulation in the payments and SMB software industries. The ideal candidate will have 10+ years of experience in product marketing and/or go-to-market experience in a high-growth environment, with a strong preference for experience in start-ups or scale-ups.

We are looking for someone with exceptional planning, communications, and interpersonal skills who can thrive in a fast-paced start-up environment. If you have a proven track record of enabling business development and sales teams to succeed and exceed their goals, we want to hear from you.

Key Responsibilities
  1. Develop and execute integrated go-to-market plans for our payments and SMB software products.
  2. Work closely with cross-functional teams to ensure alignment and successful product launches.
  3. Conduct market research and analysis to stay up-to-date on industry trends and competitor activity.
  4. Develop deep knowledge about the customers, market, competitors, and regulation in the payments and SMB software industries.
  5. Build the value proposition, positioning, and messaging for our products, keeping in mind customer needs and the competitive landscape.
  6. Partner with the Performance, Brand, and Sales teams as well as external agencies to launch campaigns focused on customer growth.
  7. Set and track success metrics for launch and campaign performance, and optimize through continuous testing.
  8. Drive revenue growth by improving customer acquisition, activation, engagement, retention, and referrals.
Requirements
  • 10+ years of experience in product marketing and/or go-to-market experience in a high-growth environment.
  • 5+ years of leadership experience, with a team of > 5 people.
  • Strategic thinking and proven ability to drive integrated GTM plans, differentiated messaging, and product growth.
  • Clear history of enabling business development and sales teams to succeed and exceed their goals.
  • Demonstrated reliance on data with the ability to identify trends and articulate business results achieved by past marketing initiatives.
  • Exceptional planning, communications, and interpersonal skills.
  • Ability to wear multiple hats, manage several projects simultaneously, and thrive in a fast-paced start-up environment.
About You

We are looking for a talented individual who is passionate about technology and product marketing. If you have a strong background in product marketing and/or go-to-market experience in a high-growth environment, we want to hear from you.

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