Senior Technical Marketing Manager
4 days ago
Salt City of Cape Town, Western Cape, South Africa
Senior Technical Marketing Manager5 days ago Be among the first 25 applicants
Salary: R 60 000,00 to R 75 000,00 CTC per month (depending on experience)
Location: Cape Town (Hybrid)
Note: This is a 6-month fixed term contract (maternity cover)
Overview:
Join a premier UK deals platform connecting millions of subscribers with exceptional local and national offers. They're seeking a CRM Technical Specialist to lead data-driven communication strategies across their email and push notification channels. This role presents an exciting opportunity to drive growth in an established e-commerce marketplace by optimizing customer communications, improving retention, and enhancing overall customer lifecycle management. This is a 6 month fixed term maternity cover position.
This position will be instrumental in developing and executing technical solutions for CRM campaigns while working closely with Marketing, Product, and other internal teams. The role combines programming expertise with data science techniques to deliver measurable results focused on both personalized customer experiences and revenue optimization in a fast-paced digital environment.
Duties and Responsibilities:
- Develop and maintain automation pipelines in Python and SQL to manage data flow between CRM platforms and data warehousing systems
- Create and troubleshoot template logic using Freemarker for personalized customer communications
- Build proprietary algorithms to improve customer lifecycle management across all CRM channels
- Segment audiences using large datasets to enable targeted communications at scale
- Plan and implement A/B tests to drive continuous innovation and campaign optimization
- Serve as a technical liaison between development teams, product teams, and CRM initiatives
- Perform user acceptance testing (UAT) and integrate new product features into CRM strategies
- Set up and maintain automated reporting systems using Amazon Quicksight
- Create alert systems and troubleshooting tools to monitor automated processes
- Work with REST APIs to integrate the CRM system with various internal and external technologies
- Provide technical guidance to team members and contribute to process improvement initiatives
Requirements:
- Strong background in SQL with demonstrated proficiency
- Experience with programming languages, particularly Python and Freemarker
- Working knowledge of REST APIs and integration techniques
- 2+ years experience working with large datasets and identifying meaningful trends
- Understanding of key CRM metrics for performance and deliverability
- Ability to communicate technical concepts clearly to various stakeholders
Please note: Due to the high volume of applications, only candidates selected for interview will be contacted. If you don't hear from us within two weeks, please consider your application unsuccessful at this time. We thank you for your interest in the role and wish you the best in your career search.
Seniority level- Mid-Senior level
- Contract
- Marketing and Information Technology
- Retail
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