Key Accounts Manager: Convenience
2 days ago
The purpose of this role is to provide and drive a differentiated service offering to Formal Convenience Trade customers, banner groups, and outlets. The role will manage a portfolio of key account groups at a national and regional level and promote sales growth and customer satisfaction by successfully executing the national convenience channel strategy and effectively managing relationships with key stakeholders.
Key Responsibilities:- Manage National Key Account Groups
- Establish and maintain scalable relationships with key stakeholders within the Convenience Channel, Retail Key Accounts, and regional sales teams
- Ensure sales targets within accounts portfolio are effectively and timeously achieved
- Support achieving alignment on requirements, processes, and agreements to ensure seamless engagement between parties
- Drive efficient and effective relationships by ensuring that requests, inquiries, returns, and complaints are addressed and resolved timeously
- Negotiate listings, promotional grids, and develop channel-specific regional campaigns where applicable
- Coordinate with National Key Account Managers with regards to any overlap in Franchise Stores vs Banner Groups
- Coordinate with Brand Managers in terms of regional implementation of brand plans, promotions, NPD launches, etc.
- Consistently monitor and track BevCo sales performance and penetration
- Constantly be aware of and communicate competitor activities, pricing, products, and promotions
- Provide timely feedback to Channel Managers, Trade Marketing, and other relevant parties
- Actively adjust the operating plan to accommodate such changes
- Support briefs to applicable 3rd parties to ensure optimal operational efficiencies
- POP evaluation of 3rd party delivery of service level agreements to grow accounts
- Contribute towards establishing a viable Commercial Model for The Beverage Company
- Contribute to Customer and Product Segmentation Modelling, and Channel Strategy Development
- Provide inputs to drive growth through new and existing Product Development
- Support with, and collaborate on the implementation of various Business Development initiatives
- Design and manage sustainable, cost-effective route-to-market service methodologies for the Convenience Channel
- Contribute towards establishing Commercial Best Practices within The Beverage Company
- Ensure that Sales Order Creation and Management are optimised for Key Accounts
- Ensure the availability of timely and accurate customer and sales information
- Ensure that Sales Order Management is carried out accurately and timeously in order to ensure customer service delight
- Bachelors Degree (3 years)
- Minimal 4 years FMCG experience in operational execution and trade relationships
- Strong negotiation and collaborative skills
- Good presentation skills
- Developing and leading teams
- Buying Group relationships
- Collaborate internally and externally to achieve favourable OTIF outcomes
- Analytical with the ability to create and understand trade insights from data
- Communication, Negotiation, Problem solving & relationship management
- Communication around escalated or difficult queries with customers or clients
- Proactive identification of functional problems related to a specific process or policy, determine cause and impact, and choose the best alternative to solve the problem based on guidelines provided and an understanding of the theory or practices underpinning the problem
- Broad stakeholder management
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