Results-Driven Paid Social Media Specialist

4 days ago


Port Elizabeth, Eastern Cape, South Africa Digital Aesthetics Full time

Digital Aesthetics is seeking a talented Paid Social Media Specialist to drive business growth through effective paid social media campaigns.

About the Job:

The successful candidate will be responsible for managing and optimising paid social media campaigns across platforms, including Meta, TikTok, and LinkedIn. They will also develop and implement audience targeting strategies to maximise reach and conversions.

Key Responsibilities:
  • Manage and optimise paid social media campaigns.
  • Develop and implement audience targeting strategies.
  • Create, test, and refine ad creatives and copy.
  • Monitor advertising budgets and analyse campaign data.
  • Generate performance reports with actionable insights.
Requirements:
  • Proven experience as a Paid Social Ads Manager or similar role.
  • Expertise in paid social media platforms.
  • Strong analytical skills.
  • Experience with audience segmentation, retargeting strategies, and performance tracking.
  • Knowledge of pixel tracking, attribution models, and conversion rate optimisation.


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