Marketing Coordinator

3 days ago

Pretoria, Gauteng, South Africa Nxatel Full time
About Nxatel

Nxatel is a leading provider of modern unified communication platforms for small and medium-sized businesses. Our cloud-based solution offers local numbers from over 10+ African countries, accessible on any device. We prioritize security, ease of use, and seamless integration with various devices.

Job Description

The Digital Marketing Assistant will play a crucial role in supporting Nxatel's digital marketing and brand strategies. This position involves content creation, social media management, SEO, email marketing, event marketing, strategic partnerships, and public relations. The ideal candidate will assist in executing go-to-market strategies, developing product comparison charts, and supporting pricing and product materials for sales enablement.

Key Responsibilities:
  • Content Creation & Social Media Management: Assist in creating, scheduling, and publishing engaging content across social media platforms. Monitor and engage with the online community and influencers to enhance brand awareness. Ensure brand consistency in tone, voice, and messaging across all platforms. Support execution of paid digital campaigns, including Google Ads and social media ads. Assist in keyword research and implement SEO best practices to improve organic traffic.
  • Email Marketing & CRM: Assist in crafting and scheduling email marketing campaigns using Zoho Campaigns, HubSpot, or similar tools. Monitor open rates, click-through rates, and conversions to optimize email performance. Maintain and update customer databases and mailing lists. Assist in launching new products and features by supporting GTM strategies. Conduct market research to identify trends, competitors, and opportunities. Track key performance indicators (KPIs) related to product launches.
  • Events Marketing & Strategic Partnerships: Support Nxatel's participation in industry events, webinars, and trade shows. Develop and execute community engagement initiatives to enhance brand visibility. Assist in forming strategic partnerships for the Nxatel App through third-party integrations and collaborations. Manage relationships with external stakeholders and partners. Assist in developing product comparison charts to highlight Nxatel's competitive advantages. Support the creation of pricing sheets, brochures, and sales decks for the sales team. Work closely with product and sales teams to ensure accurate and compelling messaging in all marketing materials.
  • Public Relations (PR) & Brand Management: Support PR tasks for the brand and directors, including drafting press releases and managing media outreach. Monitor and manage Nxatel's brand reputation through public communication efforts. Assist in thought leadership initiatives, such as blog posts, interviews, and industry insights.
RequirementsRequired Skills & Qualifications:
  • Diploma/Degree in Marketing, Communications, or a related field.
  • 1-2 years of experience in digital marketing, product marketing, or public relations.
  • Proficiency in social media management and digital advertising.
  • Strong research and analytical skills for market and competitor analysis.
  • Experience with Zoho CRM, Zoho Campaigns, or similar marketing tools.
  • Basic design skills using Canva, Adobe Photoshop, or Figma.
  • Strong communication and writing skills for PR and brand messaging.
  • Ability to multitask and manage events, partnerships, and GTM projects.
Company Culture & Work Environment:

Nxatel values accountability, innovation, and teamwork. The Digital Marketing Assistant will be expected to be all in and accountable, bringing creativity, data-driven insights, and energy to the marketing team while ensuring measurable results.

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