Commercial Marketing Leader

6 days ago


Pretoria, Gauteng, South Africa Digicall Group Full time
Role Overview

We are seeking a highly experienced and skilled Marketing Director to join our team. As a key member of our senior leadership team, you will be responsible for developing and executing the overall marketing strategy for our business unit.

Your primary focus will be on driving top-line growth, improving profitability, and enhancing brand equity. You will work closely with internal stakeholders, including the sales director, to ensure alignment and effective execution of marketing plans.

Key responsibilities include:

  • Developing and articulating a clear and innovative long-term marketing strategy that aligns with our global vision
  • Leading the team in executing shorter-term brand plans aligned to the longer-term strategy
  • Delivering commercial review plans for the coming year as part of the quarterly business review
  • Building collaborative partnerships with key customers
  • Overseeing brand positioning, messaging, and identity to ensure consistency across all consumer touchpoints

You will also be responsible for:

  • Driving initiatives that enhance brand equity and loyalty
  • Managing timely ROI analysis of media spending and conducting agency reviews and RFP's as needed
  • Ensuring APACSA and Global alignment on communication plans, including packaging
  • Overseeing and leading portfolio strategy to ensure consumer and customer insights are at the heart of decision-making

We are looking for someone with a proven track record of success in a similar role, excellent leadership skills, and a passion for driving business growth.



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