Digital Content Strategist

2 months ago

Cape Town, Western Cape, South Africa 2U Full time

We're seeking a seasoned Senior Copywriter to join our creative team at 2U. In this role, you'll craft compelling marketing copy that drives engagement and conversions across various channels. With at least 5 years of experience in writing marketing copy, you'll be responsible for developing and implementing content strategies that meet business objectives.


Key Responsibilities:



  • Create high-quality, SEO-optimized copy for webpages, data-driven advertising, and strategic email campaigns.
  • Collaborate with marketing stakeholders to understand their needs and develop creative solutions that meet their goals.
  • Manage multiple project deadlines and adapt to changing priorities while maintaining a high level of quality and attention to detail.
  • Establish and maintain the voice, tone, and brand identity for multiple 2U partner programs.
  • Present work to stakeholders and offer clear, strategic rationales that support creative decisions.
  • Act as a leader and mentor in the creative team, offering support to team leadership and junior writers.

Requirements:



  • Bachelor's degree required.
  • Minimum 5-7 years of experience in writing marketing copy.
  • Knowledge of AP and Chicago style, as well as experience using client style guides.
  • Ability to think creatively and develop innovative solutions.
  • Strong interpersonal communication skills and ability to work on cross-functional teams.
  • Ability to prioritize and handle multiple assignments simultaneously.
  • Openness to feedback and ability to take direction.
  • Ability to drive projects without a lot of oversight.

Working Conditions:


This role typically works 9:00 AM - 5:00 PM with breaks throughout the day. Occasional and rare travel may be needed.


Benefits & Culture:


We offer comprehensive benefits and excellent work/life balance. Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education.


We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you're excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference.


We offer comprehensive benefits (unique per country) and excellent work/life balance. Full-time, ZA benefits include:



  • 2 complimentary Getsmarter short courses per year.
  • Subsidised medical aid with Discovery Health Medical Scheme.
  • 4% 2U contribution towards Discovery Life Pension Fund and Group Risk Benefit.
  • Employee Assistance Program (EAP).
  • Generous leave policy including time off to volunteer for non-profit organisation, study leave, sports leave and a company-wide festive season break.

2U Diversity and Inclusion Statement:


We are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we've taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities.


We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike.

  • Digital Content Strategist

    2 months ago

    Cape Town, Western Cape, South Africa Ad Talent Africa Full time

    Job Title: Digital Content StrategistJob Summary:We are seeking a skilled Digital Content Strategist to join our team at Ad Talent Africa. As a Digital Content Strategist, you will be responsible for developing and implementing a comprehensive digital content strategy that aligns with our business objectives.Key Responsibilities:Develop and execute a digital...

  • Digital Content Strategist

    1 week ago

    Cape Town, Western Cape, South Africa West Coast Personnel Full time

    Job Title: Digital Content StrategistOverview: West Coast Personnel is a leading staffing agency looking for a skilled digital content strategist to join our team. As a digital content strategist, you will develop and implement effective content marketing campaigns to drive business results and enhance our online presence.Salary: $70,000 - $90,000 per annum...

  • Digital Content Strategist

    4 days ago

    Cape Town, Western Cape, South Africa West Coast Personnel Full time

    Job Title: Digital Content StrategistWe are seeking a highly creative and strategic individual to join our team at West Coast Personnel as a Digital Content Strategist. The ideal candidate will be responsible for developing and executing comprehensive digital content strategies that enhance our brand presence and engagement.The successful candidate will...

  • Digital Content Strategist

    4 days ago

    Cape Town, Western Cape, South Africa The Talent Barn Full time

    Job Title: Digital Content StrategistAbout the RoleWe are seeking an experienced Digital Content Strategist to join our team at The Talent Barn. As a key member of our content team, you will be responsible for developing and implementing comprehensive digital content strategies that drive engagement and conversions.The ideal candidate will have 5-7 years of...

  • Digital Content Strategist

    4 days ago

    Cape Town, Western Cape, South Africa Merand Corbett & Associates Full time

    Job Title: Digital Content StrategistEstimated Salary: $85,000 - $110,000 per yearAbout the Role:We are seeking an experienced Digital Content Strategist to join our team at Merand Corbett & Associates. As a key member of our digital marketing team, you will be responsible for developing and implementing a content strategy that aligns with our clients' brand...

  • Digital Content Strategist

    2 days ago

    Cape Town, Western Cape, South Africa The Legends Agency Full time

    Job Title: Digital Content StrategistAbout The Legends AgencyWe are a South African digital services provider, partnering with French and international companies to elevate their online presence.

  • Digital Content Strategist

    1 month ago

    Cape Town, Western Cape, South Africa Ad Talent Africa Full time

    Job OverviewWe are seeking a highly skilled Digital Content Strategist to join our team at Ad Talent Africa. The ideal candidate will have a proven track record in creating engaging digital content for various social media platforms.This role is perfect for individuals who are passionate about storytelling, creative writing, and visual design. As a Digital...

  • Digital Content Strategist

    1 month ago

    Cape Town, Western Cape, South Africa HR Genie Full time

    At HR Genie, we're seeking a seasoned Digital Content Strategist to spearhead our digital content creation and management efforts.About the RoleThis is a challenging opportunity for an experienced creative professional to design, develop, and implement engaging digital content across various platforms. You will work closely with stakeholders to understand...

  • Digital Content Strategist

    1 month ago

    Cape Town, Western Cape, South Africa Africa-Experience Full time

    Job OverviewAfrica-Experience, a leading tour operator in southern and eastern Africa, seeks a skilled Digital Content Strategist & Manager to lead our content initiatives across various platforms. As part of our vibrant team, you will be responsible for guiding and overseeing the content creation process from start to finish. This role involves creating a...

  • Digital Content Strategist

    3 weeks ago

    Cape Town, Western Cape, South Africa Intelligent Debt Management Full time

    Intelligent Debt Management is seeking a highly skilled Digital Content Strategist to join their team in Western Cape, Cape Town. This role offers an attractive salary of R250,000 per annum.About the RoleThe successful candidate will be responsible for producing high-quality content that aligns with the company's brand guidelines and industry standards. As a...

  • Digital Content Strategist

    1 month ago

    Cape Town, Western Cape, South Africa The Talent Barn Full time

    Job DescriptionWe are seeking an experienced Digital Content Strategist to lead our social media and content marketing efforts for high-profile corporate and executive clients.This is a unique opportunity to join The Talent Barn team as a key player in developing and executing digital strategies that drive business results.Create and implement comprehensive...

  • Digital Content Strategist

    4 days ago

    Cape Town, Western Cape, South Africa The Talent Barn Full time

    About the RoleWe are seeking a seasoned Digital Content Strategist to lead our corporate communications efforts and drive social media management for high-profile clients.As a key member of our team, you will own and manage content calendars across various channels, building robust strategies that work seamlessly across platforms. Your expertise in Sprinklr...

  • Digital Content Strategist for Beauty and Wellness

    3 weeks ago

    Cape Town, Western Cape, South Africa Salt South Africa Full time

    Job Title: Digital Content Strategist for Beauty and WellnessWe are seeking a highly skilled Digital Content Strategist to join our team at Salt South Africa. This role involves developing and executing comprehensive content strategies across digital platforms, creating compelling narratives that enhance product positioning and customer education, and...

  • Digital Marketing Strategist for Social Media Campaigns

    4 weeks ago

    Cape Town, Western Cape, South Africa Digital Shift Full time

    Unlock your creativity and drive real change as a Digital Marketing Strategist for Social Media Campaigns at Digital Shift!We're seeking a talented and motivated professional to join our team and help us stand out in the digital marketplace.In this key role, you'll be responsible for crafting engaging social media posts that captivate our audience,...

  • Digital Content Strategist

    1 month ago

    Cape Town, Western Cape, South Africa LMP RECRUIT Full time

    Maitland is a vibrant and diverse city, offering a unique blend of urban and natural attractions. As a Digital Content Strategist in this location, you will have the opportunity to work with a talented team at LMP RECRUIT, creating innovative content that drives business results.Key Responsibilities:As an expert creative, you will be working on a creative...

  • Content Strategist

    3 weeks ago

    Cape Town, Western Cape, South Africa Ozow Full time

    Job Title: Content Strategist - Digital Marketing SpecialistWe are seeking a highly skilled Content Strategist - Digital Marketing Specialist to join our team at Ozow.About the RoleThis is an exciting opportunity for a creative and experienced professional to manage our social media presence, develop engaging content, and drive brand awareness. As a key...

  • Digital Marketing Strategist

    4 days ago

    Cape Town, Western Cape, South Africa Frogg Recruitment SA Full time

    Digital Marketing Strategist Opportunity in Claremont, Cape TownWe are seeking a highly skilled Digital Marketing Strategist to join our client's team in Claremont, Cape Town.Our fintech client is looking for an experienced professional to oversee their digital marketing efforts. The successful candidate will have at least 5 years of experience in digital...

  • Digital Visual Strategist

    1 month ago

    Cape Town, Western Cape, South Africa O'Brien Recruitment Full time

    Digital Visual StrategistOur client, a leading multinational FMCG brand, is seeking a talented Digital Visual Strategist to join their dynamic Digital Trade Engagement team.About the RoleThis temporary position is ideal for a creative visionary with a passion for impactful design and innovative digital experiences. As a Digital Visual Strategist, you will...

  • Digital Content Strategist

    2 months ago

    Cape Town, Western Cape, South Africa LMP RECRUIT Full time

    {"Competencies": "Key areas of expertise include Microsoft Office, Google Analytics, HTML, email newsletter software, survey software, and Adobe editing tools.We are looking for an expert creative with a keen understanding of the web, technology, and people.", "Key Responsibilities": "As a key member of our team, you will be working on a creative and content...

  • Digital Marketing Strategist

    4 weeks ago

    Cape Town, Western Cape, South Africa Initiate International Full time

    We are seeking a highly skilled Digital Marketing Strategist to join our team at Initiate International in Cape Town. The successful candidate will be responsible for driving marketing success through conversion optimization.About the RoleAs a Digital Marketing Strategist, you will play a pivotal role in developing and implementing effective marketing...