Brand Strategy Manager

1 month ago


Johannesburg, Gauteng, South Africa The HR Company Full time
Job Title: Marketing Manager

At The HR Company, we are seeking a highly skilled Marketing Manager to join our team. The successful candidate will be responsible for developing and executing market and brand strategies to support our company objectives.

Key Responsibilities:
  • Develop and execute annual market and brand strategies to support company objectives
  • Develop, manage, coordinate, and execute marketing campaigns across various channels (digital, social, and traditional media) to drive brand desirability
  • Manage, maintain, and grow brand equity
  • Manage the profitability of the brands by managing annual budgets to deliver margin and profit objectives across the portfolio
  • Analyze campaign performance metrics to assess effectiveness of spend and adjust future executions based on insight derived
  • Monitor market trends, competitor activities, and customer insights
  • Track and analyze the productivity of the whole product portfolio and range
  • Manage initiation to launch by ensuring that all required processes are delivered, aligned with overall business strategy
  • Collaborate with all relevant internal and external parties
  • Ensure that all marketing brand guidelines, brand identity, packaging spec sheets, and design guidelines are adhered to
  • Drive brand visibility, develop relevant marketing material, including store signage, POS, display units, and store activations
  • Manage campaign and promotional in-trade executional excellence
  • Develop and implement digital marketing campaigns across media channels and monitor performance
  • Conduct market research and competitor analysis

Requirements:

  • Marketing degree/diploma or other relevant business qualification
  • Min. 10 years experience in Senior Brand or Marketing Management role in FMCG


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