Brand Strategy Manager
1 month ago
At The HR Company, we are seeking a highly skilled Marketing Manager to join our team. The successful candidate will be responsible for developing and executing market and brand strategies to support our company objectives.
Key Responsibilities:- Develop and execute annual market and brand strategies to support company objectives
- Develop, manage, coordinate, and execute marketing campaigns across various channels (digital, social, and traditional media) to drive brand desirability
- Manage, maintain, and grow brand equity
- Manage the profitability of the brands by managing annual budgets to deliver margin and profit objectives across the portfolio
- Analyze campaign performance metrics to assess effectiveness of spend and adjust future executions based on insight derived
- Monitor market trends, competitor activities, and customer insights
- Track and analyze the productivity of the whole product portfolio and range
- Manage initiation to launch by ensuring that all required processes are delivered, aligned with overall business strategy
- Collaborate with all relevant internal and external parties
- Ensure that all marketing brand guidelines, brand identity, packaging spec sheets, and design guidelines are adhered to
- Drive brand visibility, develop relevant marketing material, including store signage, POS, display units, and store activations
- Manage campaign and promotional in-trade executional excellence
- Develop and implement digital marketing campaigns across media channels and monitor performance
- Conduct market research and competitor analysis
Requirements:
- Marketing degree/diploma or other relevant business qualification
- Min. 10 years experience in Senior Brand or Marketing Management role in FMCG
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Brand Strategy Director
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Global Brand Strategy Director
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Strategic Brand Manager
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Strategic Brand Manager
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Brand Strategist
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Brand Strategist
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Marketing Manager
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Brand Strategist Johannesburg
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Marketing Brand Manager
1 month ago
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Brand Ambassador
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Brand Experience Strategist
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Brand Sales Manager
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Marketing Strategy Director
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Johannesburg, Gauteng, South Africa African Ambition Full timeAfrican Ambition is seeking a seasoned marketing professional to spearhead their marketing efforts in the financial services industry.The ideal candidate will have 7-10 years of experience in marketing and brand development, with a strong background in project management and program improvement.As the Head of Marketing, you will be responsible for developing...
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Digital Social Media Brand Manager
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Strategic Brand Director
3 weeks ago
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Brand Architect
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Johannesburg, Gauteng, South Africa Ogilvy Full timeUnlock the Power of Brand StrategyAt Design Bridge and Partners, we're seeking a talented Senior Strategist to join our dynamic Johannesburg team.As a Senior Strategist, you'll lead diverse brand strategy projects from ideation to execution, including naming, positioning, brand architecture, and communications.Your Key Responsibilities:Develop and execute...
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Ducati Brand Ambassador
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