Brand Strategy Manager
2 weeks ago
At The HR Company, we are seeking a highly skilled Marketing Manager to join our team. The successful candidate will be responsible for developing and executing market and brand strategies to support our company objectives.
Key Responsibilities:- Develop and execute annual market and brand strategies to support company objectives
- Develop, manage, coordinate, and execute marketing campaigns across various channels (digital, social, and traditional media) to drive brand desirability
- Manage, maintain, and grow brand equity
- Manage the profitability of the brands by managing annual budgets to deliver margin and profit objectives across the portfolio
- Analyze campaign performance metrics to assess effectiveness of spend and adjust future executions based on insight derived
- Monitor market trends, competitor activities, and customer insights
- Track and analyze the productivity of the whole product portfolio and range
- Manage initiation to launch by ensuring that all required processes are delivered, aligned with overall business strategy
- Collaborate with all relevant internal and external parties
- Ensure that all marketing brand guidelines, brand identity, packaging spec sheets, and design guidelines are adhered to
- Drive brand visibility, develop relevant marketing material, including store signage, POS, display units, and store activations
- Manage campaign and promotional in-trade executional excellence
- Develop and implement digital marketing campaigns across media channels and monitor performance
- Conduct market research and competitor analysis
Requirements:
- Marketing degree/diploma or other relevant business qualification
- Min. 10 years experience in Senior Brand or Marketing Management role in FMCG
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