Consumer Engagement Director
1 month ago
About the Role
At Kimberly-Clark, we're seeking a highly experienced Consumer Engagement Manager to drive exceptional consumer experiences and engagement across our portfolio of iconic brands. This role requires a deep understanding of the digital ecosystem and channel orchestration between owned, paid, and earned channels.
Key Responsibilities
- Develop and execute purposeful consumer experiences with unique value propositions, partnering with Enterprise Markets (EM) sectors to unlock business impact.
- Partner with sector leads to build new capabilities in Consumer Experience Roadmap, Consumer Engagement Enhancement, content, PESO planning, and Brands.com.
- Build a strong regional team internally within KC and externally with agency partners.
- Collaborate with EM sector teams on new commercial programs and campaigns.
- Advocate for consumer perspectives to enhance and refine campaigns using consumer data, 0PD/1PD, CRM programs, and past campaign results.
- Partner with sector agencies to create high-quality content, including digital content tailored to markets and specific purposes.
- Take ownership of EM brands.com for each category in conjunction with the DTS team.
- Lead the PESO planning process for the Sector.
About Kimberly-Clark
Kimberly-Clark is a global leader in consumer goods, with a rich history of innovation and commitment to sustainability, inclusion, wellbeing, and career development. We're a company that's deeply passionate about making a difference in the lives of our consumers and employees.
Requirements
- 10-15 years of extensive experience in consumer experience and engagement across various markets.
- Proven track record of success in driving purposeful consumer experiences with unique value propositions and differentiated experiences.
- Deep understanding of the digital ecosystem and channel orchestration between owned, paid, and earned channels.
- Bachelor's degree required; graduate degree preferred.
Total Benefits
Kimberly-Clark offers a comprehensive benefits package that includes competitive compensation, comprehensive health insurance, retirement plans, and opportunities for career growth and development.
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