Strategic Marketing Leader
6 days ago
About the Role
We are seeking a seasoned Strategic Marketing Leader to drive growth and success in our Joint Replacement division. This key role will lead strategic marketing initiatives, analyze competitive and customer insights, and develop value propositions that meet customer needs.
Your Responsibilities
- Analyze market dynamics, product features, and competitive positioning to inform marketing strategies.
- Gather and utilize customer insights to create tailored value propositions and identify unexpressed customer needs.
- Develop and execute strategic marketing plans, including product launches and campaign execution.
- Collaborate with cross-functional teams to optimize customer engagement and satisfaction.
- Lead value proposition development and customer segmentation efforts to align product positioning with customer needs.
- Analyze marketing channel effectiveness and develop tools to enhance customer engagement.
- Establish and maintain partnerships to support business objectives.
What We Are Looking For
To be successful in this role, you will need:
- A minimum of 8 years of experience in Sales or Marketing within the medical industry.
- A Bachelor's degree in the medical field, marketing, or business administration.
- Excellent presentation and interpersonal communication skills.
- Strong analytical and problem-solving skills.
- Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint).
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