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Digital Marketing Strategist

1 week ago

Cape Town, Western Cape, South Africa Dentsu Aegis Network Ltd. Full time
Senior Social Media Lead

We are seeking an experienced Senior Social Media Lead to join our team. As a key member of our digital marketing department, you will be responsible for leading the development and execution of social media campaigns across multiple platforms.

The successful candidate will have a strong understanding of social media platforms and their associated advertising capabilities. You will work closely with our creative and account management teams to develop campaign strategies, create engaging content, and optimize ad spend for maximum ROI.

In this role, you will also be responsible for analyzing campaign performance data, identifying areas for improvement, and making recommendations for future campaign optimization. If you have a passion for social media and a knack for leading high-performing teams, we want to hear from you

Key Responsibilities:

  • Lead the development and execution of social media campaigns across multiple platforms
  • Collaborate with creative and account management teams to develop campaign assets and messaging
  • Analyze campaign performance data and identify opportunities for improvement
  • Optimize ad spend and campaign targeting for maximum ROI