Digital Growth Strategist

5 days ago


Cape Town, Western Cape, South Africa DigiCert Full time

As a leading global security authority, we're disrupting our own category with innovative encryption solutions. Our trusted digital trust is relied upon by major ecommerce brands and top companies worldwide.

About the Role

We're seeking an experienced Senior Marketing Strategist to join our team. This role requires at least 8 years of marketing experience, with expertise in demand generation, email marketing, SEM, SEO, and digital strategy. The ideal candidate will have a strong understanding of marketing analytics tools and automation platforms.

Key Responsibilities
  • Demand Generation & TOFU Growth: Develop strategies to drive high-quality leads and awareness for new product launches.
  • Email Marketing Campaigns: Plan, create, and manage targeted campaigns that align with overall business goals.
  • Search Engine Marketing (SEM) & Search Engine Optimization (SEO): Conduct keyword research, optimize on-page and off-page SEO, and manage paid search campaigns.
  • Marketing Strategy Development: Collaborate with leadership to define and implement marketing strategies that drive growth.

Requirements:

  • Bachelor's degree in Marketing, Business, or Communications; MBA or advanced degree preferred.
  • 8+ years of marketing experience, with expertise in demand generation, email marketing, SEM, SEO, and digital strategy.
  • Strong knowledge of marketing analytics tools, including Google Analytics, SEMrush, Moz.
  • Experience with marketing automation and email platforms.
  • Proficiency in data analysis and results-driven mindset.


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