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Corporate Identity Developer

2 weeks ago

Durban, KwaZulu-Natal, South Africa Vector Logistics Full time

About This Role

We're seeking a talented Brand and Communications Specialist to join our team at Vector Logistics. In this role, you'll be responsible for developing and executing our brand strategy, enhancing internal and external engagement, and driving brand awareness.

Key Responsibilities

  • Brand Development & Marketing
    • Create and implement a cohesive brand strategy aligned with company objectives, ensuring consistent messaging and brand identity across digital platforms.
    • Drive the positioning of our brand in the market, emphasizing our value proposition and ESG strategy.
    • Support the brand in achieving its goals, leveraging customer insights and service offerings.
    • Present and communicate the marketing vision to key stakeholders.
  • Internal Communication & Engagement
    • Collaborate with the Employee Engagement & Comms Manager to design engaging internal communication initiatives.
    • Contribute to the creation of digital newsletters, email campaigns, and internal content with minimal external support.
    • Optimize internal communication efficiency through digital tools and in-house platforms.
  • External Communications & Brand Awareness
    • Design and execute digital campaigns to elevate employer branding and corporate reputation.
    • Oversee website content to ensure accuracy and currency.
    • Partner with the Customer Team to craft and distribute external content, such as press releases and social media updates, utilizing in-house resources.
    • Maintain digital brand perception and ensure consistency in external communication.
  • Social Media & Digital Insights
    • Develop content for our social media channels.
    • Analyze social media metrics.