Public Relations Manager
2 months ago
Job Title: Public Relations Manager
Job Summary:
The Public Relations Manager will play a crucial role in shaping and driving Experian's external communication strategy, focusing on thought leadership to elevate the brand's presence and engagement. This role involves developing high-impact content and robust media channel strategies to ensure consistent, timely, and relevant brand messaging.
Key Responsibilities:
- Develop and execute a regional communication strategy that aligns with Experian's corporate objectives and enhances its position across markets.
- Collaborate with executive leadership to disseminate visionary statements, opinion pieces, and research that position the company as a forward-thinking leader in the Data and Technology field.
- Ensure messaging is consistent yet tailored to meet regional needs and cultural nuances.
- Lead regional media relations strategy to improve visibility and media coverage across different regions.
- Manage the regional PR agency to ensure consistency in public relations efforts.
- Draft press kit materials, including press releases, fact sheets, bios, backgrounders, etc.
- Facilitate approvals, translations, coordination, and distribution of press releases.
- Secure and manage media coverage for company announcements, events, and thought leadership.
- Coordinate response to media inquiries.
- Represent the region at regular bi-weekly stand-up calls of the Global PR community.
- Work closely with company executives to craft key messages and talking points, preparing executives for interviews, speaking engagements, and other public appearances.
- Craft compelling advertorials that align with the brand and resonate with the target B2B audience.
- Ensure all content is optimized for a variety of channels and platforms, maintaining a cohesive brand voice.
- Collaborate with content creators and SEO specialists to optimize content for search engines.
- Collaborate with cross-functional teams, including sales, product marketing, and social media teams to maintain coordination.
- Develop and execute effective communication strategies that align with the overall crisis communication objectives, including stakeholder communication, message development, and storytelling.
- Craft and maintain communication materials specific to the crisis situation in alignment and collaboration with Corporate, investor relations, and business leaders.
- Regularly report on the impact of communications to senior stakeholders and refine strategies accordingly.
Requirements:
- BA (MA would be a plus) in Communications, Journalism, Marketing, Multimedia, Humanistic studies, or equivalent.
- Over 5-7 years of experience in corporate communications in the B2B sector.
- Proven track record and experience at an international level.
- Expertise in handling international media relations and a strong understanding of global market dynamics.
- Excellent communication, interpersonal, and presentation skills.
- Proficiency/Mastery in English, fluency in one other major global language is a plus.
- Great communication skills and experience with producing data-driven, high-quality content.
- Experience working in a complex organization and a habit to work on cross-functional projects, coordinating efficiently with senior leaders, peers, and junior colleagues.
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