Public Relations Manager

2 months ago

Sandton, South Africa Experian Full time

Job Title: Public Relations Manager

Job Summary:

The Public Relations Manager will play a crucial role in shaping and driving Experian's external communication strategy, focusing on thought leadership to elevate the brand's presence and engagement. This role involves developing high-impact content and robust media channel strategies to ensure consistent, timely, and relevant brand messaging.

Key Responsibilities:

  • Develop and execute a regional communication strategy that aligns with Experian's corporate objectives and enhances its position across markets.
  • Collaborate with executive leadership to disseminate visionary statements, opinion pieces, and research that position the company as a forward-thinking leader in the Data and Technology field.
  • Ensure messaging is consistent yet tailored to meet regional needs and cultural nuances.
  • Lead regional media relations strategy to improve visibility and media coverage across different regions.
  • Manage the regional PR agency to ensure consistency in public relations efforts.
  • Draft press kit materials, including press releases, fact sheets, bios, backgrounders, etc.
  • Facilitate approvals, translations, coordination, and distribution of press releases.
  • Secure and manage media coverage for company announcements, events, and thought leadership.
  • Coordinate response to media inquiries.
  • Represent the region at regular bi-weekly stand-up calls of the Global PR community.
  • Work closely with company executives to craft key messages and talking points, preparing executives for interviews, speaking engagements, and other public appearances.
  • Craft compelling advertorials that align with the brand and resonate with the target B2B audience.
  • Ensure all content is optimized for a variety of channels and platforms, maintaining a cohesive brand voice.
  • Collaborate with content creators and SEO specialists to optimize content for search engines.
  • Collaborate with cross-functional teams, including sales, product marketing, and social media teams to maintain coordination.
  • Develop and execute effective communication strategies that align with the overall crisis communication objectives, including stakeholder communication, message development, and storytelling.
  • Craft and maintain communication materials specific to the crisis situation in alignment and collaboration with Corporate, investor relations, and business leaders.
  • Regularly report on the impact of communications to senior stakeholders and refine strategies accordingly.

Requirements:

  • BA (MA would be a plus) in Communications, Journalism, Marketing, Multimedia, Humanistic studies, or equivalent.
  • Over 5-7 years of experience in corporate communications in the B2B sector.
  • Proven track record and experience at an international level.
  • Expertise in handling international media relations and a strong understanding of global market dynamics.
  • Excellent communication, interpersonal, and presentation skills.
  • Proficiency/Mastery in English, fluency in one other major global language is a plus.
  • Great communication skills and experience with producing data-driven, high-quality content.
  • Experience working in a complex organization and a habit to work on cross-functional projects, coordinating efficiently with senior leaders, peers, and junior colleagues.

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