Rx Portfolio Growth Specialist

4 days ago


Johannesburg, Gauteng, South Africa Dr. Reddy's Laboratories Full time

About Us

Dr. Reddy's Laboratories Ltd. is a leading pharmaceutical company based globally. We aim to strengthen our core further and build the future while being purpose-driven, future-ready, and sustainable.

We operate in a fast-paced environment where every talent is valued, and merit and diversity are recognized. We are an equal opportunity employer, committed to employing and nurturing all qualified diverse workforces without regard to any characteristic protected by law.

Job Responsibilities

The job incumbent will be responsible for growing the Rx product portfolio through strategic marketing, achieving pre-determined sales and profit targets by:

  • Growing and reinforcing customer loyalty
  • Appropriate targeting and segmentation
  • Developing and implementing innovative brand and market strategies for General Practitioners, Pharmacies, and Specialists
  • Working with agencies on promotional items and advertising
  • Improving product and commercial knowledge and sales effectiveness of sales force for promoted brands
  • Ensuring short, medium, and long-term sales and profit projections for promoted brands with appropriate resource allocation
  • Working with internal and external customers, such as Synapse Sales Team, General Practitioners, Pharmacies, and Specialists
  • Managing listings in collaboration with KAM

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