Medical Marketing Executive

4 days ago


Johannesburg, Gauteng, South Africa Dr. Reddy's Laboratories Full time

Key Responsibilities

The successful candidate will lead the growth of the RX product portfolio through strategic marketing efforts, focusing on:

Market Development

• Growing and reinforcing customer loyalty

• Appropriate targeting and segmentation

• Developing and implementing innovative brand and market strategies for General Practitioners, Pharmacies, and Specialists

• Working with agencies on promotional items and advertising

• Improving product and commercial knowledge and sales effectiveness of sales force for promoted brands

Sales Performance

• Ensuring short, medium, and long-term sales and profit projections for promoted brands with appropriate resource allocation

• Working with internal and external customers, such as Synapse Sales Team, General Practitioners, Pharmacies, and Specialists

• Managing listings in collaboration with KAM


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