Medical Marketing Executive
4 days ago
Key Responsibilities
The successful candidate will lead the growth of the RX product portfolio through strategic marketing efforts, focusing on:
Market Development
• Growing and reinforcing customer loyalty
• Appropriate targeting and segmentation
• Developing and implementing innovative brand and market strategies for General Practitioners, Pharmacies, and Specialists
• Working with agencies on promotional items and advertising
• Improving product and commercial knowledge and sales effectiveness of sales force for promoted brands
Sales Performance
• Ensuring short, medium, and long-term sales and profit projections for promoted brands with appropriate resource allocation
• Working with internal and external customers, such as Synapse Sales Team, General Practitioners, Pharmacies, and Specialists
• Managing listings in collaboration with KAM
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