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Digital Marketing Specialist

2 months ago

Cape Town, Western Cape, South Africa EMAPPLY Full time

We at EMAPPLY are looking for a highly skilled Digital Marketing Specialist to join our team. This role involves creating and executing SEO strategies that align with our clients' overall marketing plans.

The successful candidate will have a proven track record in optimising websites for higher search engine rankings and increased organic traffic. They will also have in-depth understanding of Google My Business and local SEO strategies.

  • Develop and implement SEO strategies that integrate with clients' overall marketing plans.
  • Manage multiple client accounts simultaneously while adhering to established processes.
  • Stay engaged with the evolving digital marketing landscape and have a keen awareness of changes that drive client success.
  • Contribute to the growth of our reputation and client base through effective SEO practices.
  • Improve user experience, conversion rates, and conduct A/B tests to optimise websites.
  • Use SEO software (Moz, Ahrefs, BrightLocal, etc.) effectively to enhance SEO work.
  • Extract and interpret meaningful insights from various datasets using Google Analytics.
  • Apply knowledge of HTML, CSS, and JavaScript for technical SEO tasks.
  • Communicate and influence clients and stakeholders effectively.
  • Work in cross-functional teams, meet deadlines, and exceed expectations.
  • Use AI tools to speed up and enhance SEO work.