Digital Marketing Lifecycle Specialist

2 months ago


Cape Town, Western Cape, South Africa Keen Full time
About Keen

We are a forward-thinking company that combines art and science to deliver exceptional results for our clients. Our vision is to be a global leader in digital marketing, creative, and customer experience.

If you're passionate about advancing your career and making a meaningful impact, you might be the perfect fit for our dynamic team.

Role Description

We're seeking a detail-oriented Digital Marketing Lifecycle Specialist to execute and support lifecycle marketing initiatives. The ideal candidate will be responsible for building and deploying email campaigns, maintaining calendars, and assisting with touchpoints that enhance customer engagement and retention.

This position offers a unique opportunity to contribute directly to driving measurable impact in a collaborative, fast-paced environment.

Key Responsibilities:
  • Build, edit, and deploy email campaigns using ESP tools, ensuring alignment with brand voice and email performance best practices.
  • Support the setup and optimization of lifecycle email flows, driving revenue and engagement.
  • Manage tasks and timelines using project management tools like Asana, ensuring projects stay organized and meet deadlines.
  • Conduct A/B tests, monitor results, and provide actionable insights to enhance engagement and conversion rates.
  • Maintain an email calendar for promotional campaigns, seasonal initiatives, and ongoing tests, ensuring alignment with client goals.
  • Perform thorough quality assurance on all email campaigns, ensuring functionality and accuracy across devices and platforms.
  • Analyze performance metrics, generate reports, and provide recommendations for improving future campaigns.
Requirements:
  • 1-2 years of experience in email marketing, digital marketing, or a similar role.
  • Proficiency in email marketing platforms (ESPs) like Klaviyo, Iterable, or Mailchimp.
  • Basic HTML knowledge for editing email templates.
  • Experience with project management tools such as Asana, Trello, or Monday.com.
  • Strong attention to detail and organizational skills.
  • Excellent written and verbal communication skills.
  • Self-motivated, proactive, and capable of working independently in a fast-paced environment.
Compensation:

$60,000 - $80,000 per year, depending on experience.

Benefits:
  • Hybrid remote/in-office work arrangement.
  • Birthday off.
  • Professional development & training opportunities.
  • More benefits being added.


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