Trade Marketing Manager

2 weeks ago


Cape Town, Western Cape, South Africa Talent Acquisition Consulting (Pty) Ltd Full time
{"title": "Trade Marketing Manager", "description": "Drive Brand Presence and Promotional Efforts

Talent Acquisition Consulting (Pty) Ltd is seeking a skilled Trade Marketing Manager to drive our clients brand presence and optimize promotional efforts. As a strategic thinker with a flair for execution, you will develop and implement trade marketing strategies that align with our overall marketing objectives.

Key Responsibilities:
  • Trade Marketing Strategy: Develop and implement trade marketing strategies that align with our overall marketing objectives.
  • Project Development: Lead and manage trade marketing projects from concept to completion, ensuring they meet brand standards and business goals.
  • Launch Support: Provide comprehensive support for product launches, ensuring all trade marketing aspects are executed seamlessly.
  • Campaign and Promotions Planning/Management: Plan, coordinate, and manage promotional campaigns, ensuring they effectively drive key business performance indicators.
  • Merchandising Excellence: Oversee merchandising efforts to ensure brand visibility and product availability in-store.
  • Campaign Evaluation: Analyze the effectiveness of trade marketing campaigns and provide insights for continuous improvement.
  • New Store Openings: Support new store openings by coordinating all trade marketing activities to ensure a successful launch.
  • In-store Execution: Ensure flawless execution of trade marketing initiatives in-store to enhance customer experience and drive sales.
Requirements:
  • A tertiary qualification in marketing, with a Bachelor's Degree in Marketing or Branding being preferred.
  • Minimum of 5 years of relevant experience in trade marketing, preferably within the FMCG or QSR industry.
  • Proven experience working within a management or leadership team, with strong leadership and project management skills.
", "lang_code": "en"}

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