Brand Management Leader

3 days ago

Midrand, Gauteng, South Africa Ikeja Wireless Full time
About Ikeja Wireless

We're a dynamic and innovative Internet Solutions Provider in South Africa's townships, committed to connecting communities and driving economic growth. We're seeking a highly skilled Marketing Manager to join our team and help us achieve our vision.

Job Overview

This is a high-level leadership position that requires a strong marketing background, exceptional communication skills, and the ability to drive results. You'll be responsible for developing and executing marketing strategies, managing a team of marketing professionals, and working closely with cross-functional teams to achieve business objectives.

Main Responsibilities:
  • Team Leadership:
    • Lead, mentor, and manage the Marketing team.
    • Serve as the hiring manager for any roles within the marketing department.
    • Manage the performance and time and attendance of all team members
    • Oversee the social media arm of the marketing department to ensure consistent and engaging social media presence.
    • Create processes to ensure brand uniformity and consistency and brief them into your team.
    • Review and approve all customer facing and employee facing communications.
  • Marketing Strategy and Planning:
    • Develop and execute comprehensive marketing plans to drive business growth.
    • Collaborate with the sales team to identify opportunities and develop targeted marketing campaigns.
    • Monitor and analyze market trends, competitor activity, and customer behavior to inform marketing strategies.
    • Stay up-to-date with industry developments and best practices to continuously improve marketing effectiveness.
  • Brand Management:
    • Protect and enhance the company's brand reputation through effective brand management.
    • Develop and implement brand guidelines to ensure consistent messaging and visual identity.
    • Collaborate with the creative team to develop compelling brand assets, including advertising, promotional materials, and website content.
  • Community Engagement:
    • Develop and execute community engagement strategies to build relationships and foster a positive brand image.
    • Identify and participate in community events, sponsorships, and partnerships to promote the company's brand and values.
  • Reporting and Analysis:
    • Develop and track key performance indicators (KPIs) to measure marketing effectiveness.
    • Provide regular reporting and analysis to senior leadership and other stakeholders on marketing performance and progress towards business objectives.

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