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Brand and Marketing Strategist RX

3 weeks ago

Randburg, Gauteng, South Africa Dr Reddy's Laboratories Limited Full time

Job Summary

We are seeking an experienced Brand Manager RX to join our team. As a key member of our marketing department, you will be responsible for successfully growing our RX product portfolio through strategic marketing and achieving predetermined sales and profit targets.

  • Main Responsibilities:
  • Growing and reinforcing customer loyalty
  • Appropriate targeting and segmentation
  • Developing and implementing innovative brand and market strategies for General Practitioners, Pharmacies, and Specialists
  • Working with agencies on promotional items and advertising
  • Improving product and commercial knowledge and sales effectiveness of sales force for promoted brand(s)
  • Ensuring short, medium, and long-term sales and profit projections for promoted brand(s) with appropriate resource allocation
  • Working with internal and external customers i.e. Synapse Sales Team, General Practitioners, Pharmacies, and Specialists
  • Management of listings in collaboration with KAM

Requirements:

  • Ability to work independently as well as collaboratively in a fast-paced, high-energy organization
  • Commercial savviness
  • Relevant Marketing degree. Minimum 5 years experience in Brand Management within Pharma, ideally in RX
  • Proven ability to work in cross-functional teams
  • Track record of proven success in previous and current position
  • Excellent verbal and interpersonal skills with the presentation and negotiation skills to go with it
  • Excellent planning and organizing skills
  • Self-motivated and able to work independently
  • Results-oriented and able to meet tight deadlines
  • Tenacity in the face of challenging expectations
  • Proven leadership skills in a functional role
  • Advanced computer skills: MS Excel, Word, and PowerPoint