Brand Manager RX

3 weeks ago


Randburg, Gauteng, South Africa Dr Reddy's Laboratories Limited Full time

The job incumbent will be responsible for successfully growing the RX product portfolio through strategic marketing and achieving predetermined sales and profit targets by:

  • Growing and reinforcing customer loyalty
  • Appropriate targeting and segmentation
  • Developing and implementing innovative brand and market strategies for General Practitioners, Pharmacies, and Specialists.
  • Working with agencies on promotional items and advertising
  • Improving product and commercial knowledge and sales effectiveness of sales force for promoted brand(s)
  • Ensuring short, medium, and long-term sales and profit projections for promoted brand(s) with appropriate resource allocation
  • Working with internal and external customers i.e. Synapse Sales Team, General Practitioners, Pharmacies, and Specialists.
  • Management of listings in collaboration with KAM.

Qualifications:

  • Ability to work independently as well as collaboratively in a fast-paced, high-energy organization.
  • Commercial savviness.
  • Relevant Marketing degree. Minimum 5 years experience in Brand Management within Pharma, ideally in RX.
  • Proven ability to work in cross-functional teams.
  • Track record of proven success in previous and current position.
  • Excellent verbal and interpersonal skills with the presentation and negotiation skills to go with it.
  • Excellent planning and organizing skills.
  • Self-motivated and able to work independently.
  • Results-oriented and able to meet tight deadlines.
  • Tenacity in the face of challenging expectations.
  • Proven leadership skills in a functional role.
  • Advanced computer skills: MS Excel, Word, and PowerPoint.

Additional Information:

Our Work Culture

Ask any employee at Dr. Reddy's why they come to work every day and they'll say because Good Health Can't Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations but as a means to help patients lead healthier lives and we're always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.

Remote Work:

Employment Type:

Key Skills:

Digital Marketing, Marketing, Management Experience, Profit & Loss, Analysis Skills, Microsoft PowerPoint, Market Research, Project Management, Product Management, P&L Management, Product Development, Branding.

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