Digital Marketing Strategist

2 weeks ago


Randburg, Gauteng, South Africa Boardroom Appointments Full time
Job Description

We are seeking a highly skilled and experienced Digital Marketing Strategist to join our team at Boardroom Appointments. As Group Brand Coordinator, you will be responsible for developing and executing marketing strategies to promote new and existing products.

About the Role
  • Develop and execute marketing strategies to promote new and existing products.
  • Ensure consistency in brand messaging and adherence to the Company's brand strategy.
  • Monitor the Company's digital footprint, including social media platforms, website updates, and content performance.
  • Conduct market research to identify new opportunities, assess competitive landscapes, and drive innovation.
Key Responsibilities
  1. Marketing Strategy & Brand Management
    • Assist in the development and execution of marketing strategies to promote new and existing products.
    • Ensure consistency in brand messaging and adherence to the Company's brand strategy.
    • Monitor the Company's digital footprint, including social media platforms, website updates, and content performance.
    • Conduct market research to identify new opportunities, assess competitive landscapes, and drive innovation.
  2. Campaign & Content Management
    • Oversee the planning, execution, and performance tracking of all TTL (Through-The-Line) marketing campaigns, including ATL (Above-The-Line) such as TV, radio, and billboards, as well as BTL (Below-The-Line) such as print, digital, and events.
    • Manage the development, design, distribution, and tracking of marketing materials.
    • Assist in brainstorming creative advertising concepts with senior management.
  3. Event & Promotion Coordination
    • Organize promotional events, trade shows, and internal staff events to support brand awareness and engagement.
    • Manage The Company Ezintsha Sleep Clinic, overseeing end-to-end execution.
    • Manage the Company's online merchandising store, overseeing end-to-end execution including selection, advertising, and distribution.
  4. Budget & Performance Management
    • Track and manage the group's marketing budget, ensuring alignment with strategic objectives.
    • Provide monthly reports comparing actual spend vs. budgeted figures.
    • Analyse marketing data and campaign performance to measure effectiveness and optimise future strategies.
  5. Cross-Functional Collaboration & Stakeholder Engagement
    • Act as a liaison between internal teams, field representatives, retailers, and key stakeholders.
    • Support database development, social media platforms, and content marketing initiatives.
    • Assist with ad hoc marketing-related requests and problem-solving.


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