Brand Manager

2 months ago


Cape Town, Western Cape, South Africa Armstrong Appointments Full time
About the Role

We are seeking an experienced retail/FMCG brand manager to join our dynamic and progressive team at Armstrong Appointments.

Main Responsibilities
  • Drive Business Growth: Ensure brand volume and value growth in line with the portfolio plan, leveraging market trends and consumer insights.
  • Develop Strategic Plans: Create brand strategies that align with the brand's role in the portfolio, taking into account the current market environment and competitor activity.
  • Execute Plans Effectively: Deliver on-time and in-full execution of brand activity plans, ensuring seamless collaboration with cross-functional teams.
  • Consumer-Centric Branding: Develop and influence consumer-centric brand bibles that increase differentiation between brands, drive business growth, and maximize brand value.
  • Market Understanding: Understand key customers per channel, their needs, and marketing platforms, applying this knowledge to operational planning and decision-making.
  • Competitor Analysis: Conduct thorough competitor analysis, identifying opportunities to recommend shifts in activity plans to deliver against short- and long-term ambitions.
Key Skills and Qualifications
  • Marketing Expertise: Possess a marketing-related degree or diploma, with a strong understanding of marketing principles and practices.
  • Experience: Minimum of 5 years of brand management experience in FMCG/Retail environments, with a proven track record of driving business growth and developing effective brand strategies.

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