Brand Manager

Job Title: Brand Manager

Join Specd as a Brand Manager and play a pivotal role in shaping and amplifying our brand presence. As a key member of our marketing team, you will create captivating marketing initiatives across various channels, including print, web, social media, and broadcast. Your creative vision will drive the planning and execution of unforgettable events that bring our brand to life and foster connections within the community.

Key Responsibilities:

• Develop and manage the company's brand communication strategy, working closely with the Chief Marketing Officer and Creative Director to align with the overall brand strategy.
• Define and manage the Company's brand communication strategy using a variety of media, initiatives, and campaigns.
• Own the development and messaging of the company's brand narrative, ensuring consistency across all touchpoints.
• Recommend strategies to position the brand for growth and increase brand salience amongst both the Company's customers and the target demographic.
• Develop and manage the development and distribution of internal communication around brand and CI requirements and standards to all staff to ensure effective and consistent messaging aligned to the strategy and standards.
• Create innovative solutions and plans to target new markets and opportunities and optimise return on investment of brand campaigns.
• Research and analyse industry trends, consumer insights, and public perceptions on a regular basis, and ensure the company's brand is positioned correctly, translating brand elements into plans and go-to-market campaigns.
• Work alongside agencies to monitor product distribution and consumer reactions through focus groups and market research.
• Collaborate with properties to identify and unlock opportunities, including branding, marketing, and activations, joint promotions, retail, and other opportunities to grow the company's presence.
• Develop a marketing calendar for inclusion/participation at properties (for example, the own Thursdays campaign).
• Manage the design, delivery, and sign-off of collateral (videos, billboards, screens, physical branding elements) to create a brand presence for the company at properties.
• Work with the head of marketing to oversee new and ongoing marketing and advertising activities, including the production of TV commercials, radio campaigns, OOH, print advertisements, on-site activations, and liaising with agencies and the marketing team.
• Manage the marketing plans, design, execute, deliver, and sign off on all OOH work with the company's retail to create more of a presence for retail stores and identify any branding requirements around the space.
• Design brand marketing plans for major sporting events (e.g., NGC, Poker Tour, etc.), working and integrating with the marketing team around delivering customer communications and utilising a range of communication channels as part of the campaign delivery.
• Design and deliver branding at events and trade shows, ensuring that the use of the Company's logo meets brand values and company guidelines.
• Work with PR agencies, the events team, and properties to co-ordinate activations and distribute PR aligned to the company's PR strategy.
• Work with the Chief Marketing Officer, VIP team, and marketing co-ordinator to develop budgeting; costing, and production of branding assets for the company, e.g., stadium/suite branding, car branding, property branding opportunities, Company Merch, company vouchers, etc.
• Monitor brand health and brand growth.
• Co-ordinate partnerships and barter agreements.
• Monitor quality of campaign deliverables in line with objectives and timelines stipulated in the strategy and campaign plan, and complete post-mortem feedback from operations and other stakeholders to evaluate the success and relevance of the promotions and campaigns, and assess ROI and KPIs.
• Build relationships with influencers, journalists, media outlets, and public figures.
• Oversee social media accounts and ensure brand consistency.
• Create designs and layouts for media outlets.
• Write pitches, blog posts, and articles, and supervise the sign-off of marketing literature campaigns, ensuring the designs and messages meet the company brand and regulatory guidelines.
• Maintain trademarks and domains, ensuring these are kept up to date, renewed when needed, or cancelled when not needed anymore.
• Maintain a repository of the company's brand logos and imaging for use by teams for advertising.
• Brief and manage vendors, including the sourcing and selecting of sponsors to assist in meeting prizes.
• Review month-end analysis and reports in line with ROI and effectiveness of campaigns and conduct impact analysis to continuously improve promotional mechanics and ensure that system and reporting supports business objectives.
• Where agreed, be responsible for sign-offs on marketing collateral and campaigns.
• Be a conduit between the company and the company's (central marketing); and work with the head of marketing to ensure alignment with Company's brand/marketing.

Qualification & Experience Requirements:

• Years of Experience:
  • 10 years' experience in brand management with at least 5 years in-depth experience coordinating brand marketing activities and campaigns.
  • Experience managing a brand across multiple markets.
  • Experience in the sports betting industry is an advantage.
• Qualifications:
  • 3-Year Degree in Marketing or Communications

Core Behavioural Competencies:

• Conceptualising
• Problem-solving
• Analyzing
• Collecting information
• Innovating and Creating Solutions
• Integrating (Connecting, collaborating; Managing Conflict)
• Organising and implementing
• Emotional Maturity
• People management

Technical Proficiency:

• Campaign planning and management
• Consumer research
• Brand management
• Reporting skills
• Project management
• Networking
• Analysis and Interpretation of Business Intelligence
• Business & financial acumen
• Proficient Computer Skills – MS Office
• Social Media management

Know-how:

• Requires specialised theoretical knowledge and processes relating to sports betting promotion practices, processes, and regulations.
• Specialised understanding of Business Information and Analytics & how it drives promotions.
• Rolling 12-month plan involves conducting the planning of activities to meet and optimise new business projects.
• Organise, plan, and prioritise execution plan for self and team to ensure seamless execution and maximum impact.
• Interact with stakeholders - influencing, motivating, and encouraging specific behaviour.

Problem-solving:

• Apply business acumen and sound common sense to the development and management of promotions within regulated standards.
• Monitor potential opportunities, risks, and challenges.
• Deal with diverse problems in own area, using judgment and discretion to resolve them.
• As a specialist in the field, support Units with problem-solving and risk mitigation.

Accountability:

• Design and develop the company's brand promotions and campaigns.
• Provide information and make recommendations to meet requirements.
• Solve a wide range of problems & deal with these sensitively and within operational/procedural limitations.
• Arbitrate / resolve difficult conflict situations / complaints / issues / disputes within stakeholder network.
• Optimise and streamline existing systems and processes to support the strategic success of the company's marketing promotions and campaigns which impacts the achievement of revenue targets.

Package & Remuneration:

• Salary will be commensurate with experience and qualifications.

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