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Strategic Media Expert

2 weeks ago


Johannesburg, Gauteng, South Africa Mindshare Spain SA Full time
Job Description

The Strategist plays a pivotal role in developing effective media campaigns, working closely with the client's marketing department and creative agency. With a deep understanding of the client's needs and goals, as well as their customers, the strategist provides clear and consistent input into the media strategy.

Based on given objectives, the strategist applies knowledge of media and communication platforms to identify suitable channels for building brand awareness.

Main Responsibilities:

  1. Create strategic media recommendations that integrate consumer journeys and define the role of media in consumer experiences.
  2. Deliver media solutions that drive key objectives, ensuring budget efficacy and performance.
  3. Collaborate with client leads, planning, and implementation groups to develop budget allocations across media mix scenarios.
  4. Utilize client data and technology architecture to provide strategy solutions.
  5. Stay up-to-date with emerging media and new opportunities.
  6. Conduct competitor/brand reviews to ensure execution of strategic actions.
  7. Present regular media updates to clients, highlighting trends, landscapes, and hot topics.
  8. Collaborate with the Strategy Hub to drive continuous improvement.
  9. Participate in client/vendor initiatives/workshops, ensuring media strategies benefit from ongoing research.