Strategic Marketing Expert
4 days ago
Communication & Marketing Specialist
About the Role:This is a dynamic and challenging opportunity for a skilled marketing professional to join our team at Ananzi. As a key member of our communications department, you will be responsible for developing and executing strategic communication plans that drive business results.
Key Responsibilities:- Communication Strategy Development:
- Craft compelling content that engages diverse audiences and promotes our brand's values and mission.
- Promote organisational visibility through multi-channel marketing campaigns.
- Enhance our reputation by delivering high-quality media relations and crisis communications services.
- Maintain consistency in brand messaging across all channels.
- Digital Marketing Management:
- Develop and execute comprehensive digital marketing strategies to drive website traffic and increase online engagement.
- Manage email and LinkedIn campaigns to nurture leads and convert customers.
- Create engaging content that resonates with our target audience and boosts brand awareness.
- Media Relations and Crisis Communications:
- Foster strong relationships with media outlets and industry influencers to secure press coverage.
- Develop and monitor an annual plan for press releases and media kits.
- Organise press conferences and media events to promote our brand and message.
- Respond promptly to media inquiries and manage crisis communications effectively.
- Internal and External Communications:
- Design and implement internal and external communication strategies that align with our business goals.
- Produce and edit high-quality content for our website, blog, and social media channels.
- Collaborate with departments to gather and share critical information.
- Administrative Support:
- Assist sites with their communication planning and execution.
- Implement internal communication strategies and plans.
- Manage communication activities within allocated resources.
- Achieve ISO 9001 standards.
- Work collaboratively as part of a team.
- Maintain confidentiality regarding sensitive business and employee information.
- Demonstrate proficiency in necessary computer functions.
- Communicate professionally with clients and stakeholders.
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