Retail Media and Performance Marketing Specialist

4 weeks ago

Midrand, Gauteng, South Africa Colgate-Palmolive Full time
Retail Media and Performance Marketing Specialist

Job Summary:

We are seeking a highly skilled Retail Media and Performance Marketing Specialist to join our team. The successful candidate will be responsible for driving commercial campaigns through retail media and owned digital marketing channels, with a focus on driving full funnel activity, sales uplift, and media spend return on investment.

The ideal candidate will have a strong understanding of retail media marketing channels, including paid search, on-site and off-site display, programmatic, and data clean rooms. They will be able to strategize, implement, and optimize campaigns across multiple platforms, and have a strong analytical skillset with the ability to analyze data, prepare and interpret reports, and communicate actionable results.

Key Responsibilities:

  • Media buying, strategy, and planning
  • Drive retail media integration into brand experience planning
  • Create and handle retail media flow plans per retailer
  • Deliver retail media planning grids
  • Develop best-in-class retail media strategies alongside digital commerce teams
  • Handle paid retail media advertising budgets to effectively achieve sales and business KPIs in collaboration with eCommerce teams
  • Collaborate with digital commerce teams on retail media negotiations
  • Ensure coordination between eCommerce, IBE, and Brand Marketing teams to guarantee successful execution of retail media during Key eCommerce Events
  • Collaborate with the eCommerce team to assess the sophistication of retailer media networks in market, agency scope, and continuously improve the way of working based on market needs
  • Performance and reporting of all retail media campaigns
  • Measure campaign performance and optimization
  • Integrate data into analytics tools and processes (Datorama, MMM)
  • Optimize campaigns to extract maximum value
  • Handle, apply, and propose marketing budgets/campaigns
  • Competitor insights
  • Customer analysis
  • Campaign admin and recon
  • Assessment of new retail media solutions given scalability and costs optimization
  • Key focus KPIs for performance tracking and optimizing

Required Qualifications:

  • A Bachelor's degree in Marketing, business-related field, or relevant experience
  • Minimum 7 years of experience in retail media strategy, retail media channels, media buying, planning, and strategy
  • Prior experience with a variety of retail media marketing channels (paid search, on-site and off-site display, programmatic, data clean rooms) is essential
  • Understanding of eCommerce channel dynamics
  • Strong analytical skills with the ability to analyze data, prepare and interpret reports, and communicate actionable results

Required Technical Skills:

  • Understanding of marketing technology, including ad servers, DMPs, DSPs, SSPs, and bid management tools
  • Proficient in tools such as Google Analytics, Google Tag Manager, and other analytics tools
  • Ability to work on customer-provided tools
  • Advanced knowledge of Excel, graphs, and formulas

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