Creative Lead Writer

7 days ago

Cape Town, Western Cape, South Africa Dentsu Aegis Network Ltd. Full time

Dentsu Creative is a global agency that unlocks exponential growth for clients through transformative creativity. We drive positive impact by bringing our capabilities together to positively influence people, businesses, and society.

We're looking for a Senior Copywriter to join our Performance Creative team, reporting directly to the Creative Director, Performance Creative. This role involves creating performance-driven work for digital, display, OLV, emails, landing pages, social media, and more while adhering to branding requirements.

  • Concept and execute on-brand creative activations rooted in strategy, serving as a framework for art and messaging to life for specific audiences across channels.
  • Partner with teams to create concepts enhancing response strategies and achieving client goals.
    • Implement brand continuity, guidelines, and positioning.
  • Apply audience insights, strategic frameworks, and direct response best practices to work.
    • Create content relevant to unique audiences.
    • Creatively use technology to solve business problems, stay current with trends, and implement best practices in the digital space.
      • Present work both internally and to clients while building relationships.
    • Exhibit a natural instinct, love, and skillset for writing, and ability to build powerful stories through words.

Required Qualifications

  • 3 years minimum copywriting experience in creative advertising and performance creative.
  • An individual or part of an established Creative Team (Senior Art Director + Senior Copywriter).
    • Bachelors in Advertising, Marketing, or related field required; equivalent experience in a relevant field accepted.
  • Experience working with nuances and requirements of writing for Direct Mail, Online Display, Email, Social, and Digital Experiences including video.
    • Working knowledge of web usability/accessibility, advertising technologies, and development methods.
    • Brand development experience.

Benefits and Opportunities

Dentsu Creative leads in sustainability, helping build a more sustainable planet. We prioritize connection and collaboration between colleagues and clients, fostering a sense of belonging.

Sustainability and innovation are core tenets of our offering – exploring new ways to reach, engage, and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale through Integrated Growth Solutions underpinned by our promise: innovating to impact.

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