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Foschini Brand Development Specialist

1 week ago

Cape Town, Western Cape, South Africa TFG (The Foschini Group) Full time

About the Role:

We are seeking a highly motivated Marketing and Brand Management Professional to join our team at TFG (The Foschini Group). As a key member of our marketing department, you will be responsible for developing and implementing brand strategies that drive business growth and customer engagement.

  • You will work closely with the marketing manager to develop and execute brand strategies that align with the company's overall vision and objectives.
  • Responsible for managing the integrated marketing calendar, ensuring all marketing activities are aligned and working towards common goals.
  • You will lead the development, implementation, and monitoring of brand strategies, including the creation of brand guidelines and standards.
  • Drive the marketing of strategic levers to achieve business objectives, including identifying opportunities for brand co-ops and partnerships.
  • Effectively communicate brand strategies and objectives to internal stakeholders, including the sales team and external partners.

Responsibilities:

  • Develop and implement brand strategies that drive business growth and customer engagement.
  • Manage the integrated marketing calendar, ensuring all marketing activities are aligned and working towards common goals.
  • Lead the development, implementation, and monitoring of brand strategies, including the creation of brand guidelines and standards.
  • Drive the marketing of strategic levers to achieve business objectives, including identifying opportunities for brand co-ops and partnerships.
  • Effectively communicate brand strategies and objectives to internal stakeholders, including the sales team and external partners.

Requirements:

  • Tertiary degree or 3-year diploma in Marketing/ Brand Management/ Digital Marketing or similar is essential.
  • 2 – 4 years' experience in a similar role.
  • Proficient in Word, Excel, and PowerPoint.