Online Marketing Professional

6 days ago

Cape Town, Western Cape, South Africa Oasis Crescent Full time
Job Description

Oasis Crescent seeks a Digital Marketing Specialist to develop and implement comprehensive digital marketing strategies to achieve business objectives. This role involves managing various aspects of digital marketing, including SEO, PPC, content marketing, social media, email marketing, and analytics.

Responsibilities
  1. Develop Digital Marketing Strategies:
  • Develop and implement comprehensive digital marketing strategies to achieve business objectives.
  • Conduct market research and competitor analysis to inform marketing strategies.
  • Set digital marketing KPIs and track progress towards achieving them.
  • Collaborate with cross-functional teams to ensure cohesive marketing efforts.
Manage SEO Efforts:
  • Perform keyword research and analysis to identify opportunities for organic growth.
  • Optimise website content and structure to improve search engine rankings.
  • Monitor and report on SEO performance, making data-driven recommendations for improvement.
  • Implement on-page and off-page SEO best practices.
Drive PPC Campaigns:
  • Plan, create, and manage PPC campaigns across platforms such as Google Ads, Bing Ads, and social media.
  • Conduct keyword research and bid management to maximise ROI.
  • Monitor and analyse campaign performance, making adjustments as needed.
  • Develop and test ad copy and landing pages to optimise conversion rates.
Lead Content Marketing Initiatives:
  • Create and manage high-quality content for blogs, websites, social media, and other digital platforms including emails.
  • Develop content calendars and ensure timely publication.
  • Collaborate with designers, writers, and other content creators to produce engaging multimedia content.
  • Implement content marketing strategies to attract and retain customers.
Grow Social Media Presence:
  • Develop and implement social media strategies to increase brand awareness and engagement.
  • Manage and grow the company's social media presence on platforms such as Facebook, Twitter, LinkedIn, Instagram, and others.
  • Create and schedule posts, monitor interactions, and respond to comments and messages.
  • Analyse social media performance and adjust strategies accordingly.
Execute Email Marketing Campaigns:
  • Plan and execute email marketing campaigns, including newsletters, promotional emails, and automated workflows.
  • Segment email lists and personalise email content to improve engagement.
  • Monitor email performance metrics and optimise campaigns for better results.
  • Ensure compliance with email marketing regulations and best practices.
Analyse Performance Data:
  • Use web analytics tools (e.g., Google Analytics) to track and measure the effectiveness of digital marketing efforts.
  • Prepare detailed reports on campaign performance, measure website traffic, and other key metrics.
  • Analyse data to gain insights and make data-driven decisions.
  • Provide recommendations for improving digital marketing strategies based on analysis.

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