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Marketing Acquisition Specialist

2 weeks ago

Johannesburg, Gauteng, South Africa The Global Talent Co. Full time

About The Job

The Global Talent Co. is seeking a highly skilled Performance Marketing Manager to join our team.

This person will be responsible for driving customer acquisition and optimizing digital marketing strategies.

Main Responsibilities

  1. Manage and scale performance marketing campaigns, improving conversion funnels and leveraging data to enhance marketing outcomes.

  2. Develop and test new marketing channels to expand audience reach and improve acquisition efficiency.

  3. Implement A/B testing strategies for website optimization and campaign performance improvements.

  4. Analyze customer conversion funnels and implement data-driven enhancements.

  5. Provide regular reports and actionable insights to the management team.

Requirements

  • Bachelor's degree in Business, Marketing, or a related field.

  • Experience in performance marketing, digital advertising, or growth marketing.

  • Strong analytical skills with the ability to work with data and performance metrics.

  • Hands-on experience with Google Ads, Meta Ads, and other digital marketing platforms.

  • A proactive and results-driven mindset with a focus on measurable outcomes.

  • Fluency in English.